Fast Moving Consumer Goods

Hayat brings LIFE to millions of homes all over the world with its 16 strong brands in home care, baby care, feminine care, tissue, personal health and pet care categories.


Hayat, established in 1987, operating in the fast moving consumer sector,, is the world's 4th largest branded diaper and the largest tissue paper producer in the Middle East, Eastern Europe and Africa. Hayat, which has 16 brands; Molfix, Bebem Natural in the baby care category,; Molped in the female personal care category; Joly, Evony, Goodcare in the personal health category; Bingo, Gleen, Test, Has in the home care category; Papia, Familia, Teno, Focus, Nelex in the tissue paper category,; Sholk in the pet care category , provides employment to more than 10,000 people in its Turkish and international organizations.

Continuing its global activities with three regions, namely "Eurasia & America", "Middle East & Africa" and "Asia Pacific", Hayat has 21 production facilities in 8 countries including Turkey, Egypt, Iran, Algeria, Russia, Nigeria, Pakistan and Vietnam; with sales and distribution companies in Morocco, Bulgaria, Kenya, Thailand and Malaysia, it delivers its brands to millions of homes in more than 100 countries in 5 continents.